SM Group Capitalizes on BPO Boom in Davao


Capitalizing on continued demand for business process outsourcing space, the SM group of retail taipan Henry Sy is opening 2,800 more BPO seats this year within its Davao malls.

SM City Davao, also known as SM Ecoland, will house 2,200 BPO seats operated by Teleperformance, while US-based outsourcing services provider IBEX Global will have 592 seats occupying 1,500 square meters in SM’s Lanang Premier. These are expected to generate roughly 3,500 jobs.

“We have a growing call center industry, aside from tourists many investors coming in and many other industries are growing,” said Therese Lapeña-Manalo, mall manager of SM Lanang Premier.


Located north of Davao City, SM Lanang Premier is the group’s second mall there. Sitting on a 10-hectare property, it houses several mid to high priced retail brands, an iMAX cinema and the SMX convention center signifying the growing affluence of Davao as a key urban city in the south.

Out of SM’s four malls in Mindanao, Lanang Premier is so far the largest in gross floor area (GFA) terms.

“The brand equity of SM is very high so as much as possible we try to also give them what we have in Manila so people don’t have to travel all the way there,” Debby Go, head of SM Prime’s Mindanao operations said.

Another 6,000 square meters of BPO space is still available in SM City Davao in which, a lease deal is likely to be finalized within the year. All in all, a total of 21,500 square meters of BPO space will be occupied.

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